jcba is an experienced international consulting business operating within the Airline, MRO, Hospitality & Manufacturing industries, delivering real organisational change to over 70 major international companies.

Through a combination of unique insights and industry specific experience, jcba guarantee to deliver significant cost down benefits over and above what you are currently achieving. In comparison with other firms, our consultants are highly experienced with a strong commitment to transferring industry insights, skills, expertise and working procedures to your people.


jcba have worked with over 40 airlines to deliver projects that provide operational improvements, innovative revenue generating products and purchasing and supply chain management savings that have delivered in excess of over $1bn within the airline industry.


The MRO sector is becoming increasingly more competitive. jcba have worked with a number of MRO's to help improve tender success ratios, implementing robust proccesses to improve productivity and reduce costs by providing strategic sourcing and supply chain improvements.

Hotels & Hospitality

The pressure to improve revenue year on year is unrelenting, particularly with greater competition, demanding customers and unpredictable major events. jcba have worked with a number of high profile clients to provide revenue management improvement and procurement & supply chain projects


The focus on manufacturing has expanded rapidly at jcba, projects include factory/plant operational optimisation, warehousing, manufacturing/design, transport & distribution, procurement & supply chain management as well as facility turn around management.


“jcba differ from other consultancies as we implement the recommendations made and achieve with our clients stretch targets which are often above the best in the industry. jcba provide high value-added business and technical insights to deliver successful projects first time.”

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    John Bowell


    Since founding jcba in 2002, John has enjoyed successful growth working with a number of global blue chip aviation and travel industry clients.


By liaising with our clients on an individual, local or global scale, we can identify their most profitable short term improvements as well as incorporating structures and practices to sustain tangible benefits in the long term.

Our integrity with clients is a major priority and so jcba seek to build a business solution whilst addressing business drivers in their entity. By driving the performance and efficiency of core activities, we consistently provide our clients with new and exciting opportunities.

Strategic Sourcing

Since 2002, jcba has helped over 40 leading airlines to improve their bottom line performance through strategic sourcing, purchasing and supply chain transformation. We focus on delivering the short term quick wins to ensure that you get the sustainable cost down improvement breakthroughs that are critical to the success of your business.

Optimise Business Proceses

Our integrity with clients is a major priority and so jcba seek to build a business solution whilst addressing business drivers in their entity. By driving the performance and efficiency of core activities, we consistently provide our clients with new and exciting opportunities.

Engineering & Maintenance Improvements

With the MRO sector becoming ever-more competitive, it is more important than ever to ensure maximum focus remains on the successful fulfilment of targeted tender opportunities, operational streamlining and the effective delivery of supply chain improvements.

Improve Business Development Procedures

Utilizing our global aviation database and our experience of assisting many other Airlines and MROs, jcba are able to provide benchmarking rates for the current market, information on best practices, assistance in repsoding to RFI's/RFP's along with many more services which optimise your approach for winning new business.

Advanced Analytics

Advanced analytics are creating new opportunities for businesses, but regularly companies are unable to identify or capitalise on the opportunities available. Organisations need strategic solutions to realise the value of big data, jcba's experience and analytical expertise ensure that businesses best utilise their data in order to provide insights that can create value and enable better decisions.

Increase Ancillary Revenue

Despite the numerous possibilities available, our research indicates that up to 87% of airlines worldwide are failing to take full advantage of ancillary revenue opportunities. Over recent years, jcba have engaged with several internationally recognised airlines drastically increasing their ancillary revenue.



Worked with over 70 Clients


Over 100 Successful Projects


Over $1bn delivered in cost down savings


Completed projects in over 20 countries


The day to day pressures of running the business will never allow your own people the luxury of being able to step back and focus on a totally rigorous analysis and sourcing exercise. jcba are able to utilize our extensive industry knowledge and skills allowing us to confirm and deliver the lowest industry costs.

jcba uses a variety of tools, processes and techniques that deliver guaranteed savings on external expenditure. We have a well established 5 step process that delivers hard bottom line benefits and at the same time, through our innovative change management practices, introduced new ways working which fosters continuous improvement long after jcba have delivered the first wave of benefits



Step 1 - Project Launch

Board sponsorship and sign off, business wide communications, establish cross-functional teams, governance process agreements and stakeholder's engagement.


Step 2 - Analysis & Assessment

Spend data analysis & contract mapping, purchasing diagnostic, category assessment and benchmarking to validate opportunities including quick wins, prioritise opportunities, set targets, develop business case and develop way forward road map.


Step 3 - Development Stage

Develop sourcing reviews, market testing and benchmarking to develop the optimum sourcing and procurement strategies. Further validate benefits opportunities and anchor targets (including stretch targets) for the savings implementation work streams. Provide groundwork for longer term improvements and sustainable year on year benefits.


Step 4 - Implementation Stage

Implementation Development of a detailed strategy implementation plan to deliver the agreed stretch targets. Governance and project management ensures project work-streams are co-ordinated and activities completed on time, to budget and the benefits delivered. Proven benefits tracking processes ensure the benefits are audited, signed off and captured.


Step 5 - Benefits & Continuous Improvements

Focusing on a longer term strategic approach to leverage the next wave of benefits using techniques such as supplier and contract relationship management, strategic relationship development and supplier partnering; developing breakthrough strategies to build even greater and more sustainable benefits.


Since 2002 we have worked with over 70 airline, MRO & hospitality companies internationally to improve operations, optimise processes and reduce costs. Quite simply we are the consultancy of choice for any aviation/hospitality based company looking for assistance with their business.


John Bowell
Chairman & Chief Executive Officer

Previously a partner with a Big 5 firm, John has built a reputation for uncompromising delivery and client excellence, he is seen as the driving force behind jcba overseeing all projects.

Tony Ramm
VP Operations North America

Tony is experienced in all categories of Engineering and Maintenance procurement, he is an expert in supply chain strategy & business process improvement projects.

John Lewis
Business Co-ordinator

John has managed diverse categories of spend including Hotac, Catering, Uniforms, Landing and Navigation. He is globally recognised across the airline industry for his expertise in fuel purchasing.

Theodore Dounias
Senior Manager

Since joining jcba, Theodore has led a number of projects where he has developed a formidable reputation for negotiating and always delivering within budget across all Engineering categories and aircraft leasing.

David Tattersall
Senior Manager

David has over 40 years aviation industry experience, holding a number of top-level international consultancy and interim management roles which includes time as a Lecturer at City University London.

Dave Plumpton
Senior Manager

Since joining jcba, Dave has worked in Europe and the Middle East. His expertise's when it comes to VVIP aircraft operations and maintenance efficiency improvements are unrivalled within the aviation industry.

Keith Miller
Senior Manager

During Keith's tme at jcba, he has specialised in the economic analysis of all aspects of airline operations and has successfully worked as an Advisor for two airline start ups prior to joining jcba.

Andrew Whitworth
Senior Manager

Andrew Whitworth has a consistent track record as an Accounts Manager and has developed his reputation on a global scale within the Catering Industry. His skills are applicable to a wide variety of organisations.

Iain Grant-Hunter
Senior Manager

Iain brings a great deal of experience and knowledge to clients and has particular expertise in man-power allocation/control, critical path inspections, material control and maintenance check management.

Martin Keeping
Senior Manager

Martin has over 25 years experience in the aviation industry and specialises in contractual negotiations with Aircraft Leases and Lessors, MRO/OEM organisations and suppliers.

Martin Greenfield
Senior Consultant

Martin provides expertise in all areas of Engineering and Maintenance. Prior to working with jcba, Martin has held senior positions within several internationally recognised organisations.

Malcolm Calthorpe
Senior Consultant

Malcolm is a CIPS qualified buyer with Transport and Marketing Qualifications. Since joining jcba, he has focused on on-board Catering and Food related categories, delivering extensive savings for major airlines.

Hilary Bashforth
Financial Controller

Hilary is the financial controller for jcba, liaising with the finance departments of all clients. In addition to this role Hilary is regarded as the Personal Assistant to the Chairman and CEO.

Call Us

+44 (0) 1758 712264
+44 (0) 7774 107002

Email Address

Working Hours

Monday-Friday 0700-1800